Company Announcement

Key Plant Strengthens Working Relationship and Partnership with WB Alloys.

12th June 2024

We are delighted to share some fantastic news with our valued customers and partners. Key Plant Automation is proud to announce a strengthened working relationship and partnership with WB Alloys, enhancing our offerings, especially in Scotland and Northern England.

As part of our ongoing positive restructuring of the recently acquired RED-D-ARC UK Welderental business, we are pleased to announce that WB Alloys will be our official partner for rentals in Scotland and Northern England. We are thrilled to unveil new locations at WB Alloys in Glasgow and Aberdeen, Scotland, as well as Stockton, North East England. Importantly, the key personnel from the previous RED-D-ARC locations in Scotland and North East England have seamlessly transitioned to WB Alloys. This ensures that their expertise in welder rentals remains available to our customers, providing continuity and exceptional service.

Ross McCrorie (Key Plant Automation, Commercial Director) and Paul Houston (WB Alloys, Managing Director) stand outside WB Alloys Head Office in Glasgow.

“The new restructuring and growth of the partnership between Key Plant and WB Alloys will provide greater customer support to our current and new customers. WB Alloys have a large direct technical sales force in the field which will provide great value. With the WB Alloys strategic locations confirmed above, backed with the high level of service support provided by the highly trained service engineers located at each of these facilities, we are committed to delivering a high level of sales and technical support to the market for rental and sales. Of course, as part of this partnership, our customers and new customers have access to all the WB Alloys product offerings, providing them with a full turnkey solution for welding.”

Ross McCrorie, Commercial Director – Key Plant Automation.

“It’s a pleasure for WB Alloys Group to have struck this collaborate deal with Key Plant Group and it will give a combined offering to our customer base unrivalled in the UK. We will have over 4,000 rental assets covering rotators, positioners, Cobots, turntables, Sub Arc Systems, Growing lines, Invertor power sources and Heating equipment from our 6 UK locations, Aberdeen, Glasgow, Belfast, Great Yarmouth, Stockton & Tavistock to compliment the current WBA manufactured welding & cutting consumables and complimentary products”

Paul Houston, Managing Director – WB Alloys.

This partnership not only signifies growth but also ensures that our customers receive enhanced support, access to a broader range of products, and the high-quality service they have come to expect from Key Plant Automation and WB Alloys. Thank you for your continued trust and support. We look forward to serving you even better in our new and improved capacity.

WB Alloy Welding Products company logo

Contact details.

Head Office
WB Alloy Welding Products Limited
Innovation House, 70 Montrose Ave,
Hillington, Park, Glasgow, G52 4LA

Tel: +44 (0)141 648 5890
Visit: WB Alloys Website